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Here to help with the nerdy bits


We're here to help with the more technical parts of research and analytics...

Choice models and simulation? They're the reason we got into analytics all those years ago.

Driver analysis, segmentation and pricing? We practically grew up on them.

Messy or BIG data? Taming these beasts is our idea of a fun time. Seriously.

We work closely with other research and data professionals to provide support on the, well, nerdier parts of their client projects and BAU. See below for more info about the problems we can help solve:
Advanced Analytics
We've spent years as lead analysts focussed on advanced analytics methods. We can help you with all the usual culprits:

attach_money Pricing
swap_horiz Choice modelling
group Segmentation
sort Driver analysis

We can also help you decide. Sometimes it can be difficult to know the best approach, particularly when the challenge is complex or non-standard. If you're not sure quite what it is you need, just let us know what you're trying to achieve: we can map out your options and recommend an approach.
Simulation and Modelling
Simulation

Whether it's choice modelling, driver analysis, or product testing, nothing brings data to life like a simulator.

We love creating simulators that allow you and your clients to get to know their results. These can range from simple Excel-based tools through to bespoke python or R programs.

Modelling

Sometimes, the research is just the start and the true goal is a view on the ultimate financial outcomes of a move.

We can help build out business case models based on research or other data, estimating downstream revenue, margin and ROI for a given set of scenarios and parameters.

Automation and Processes
SPSS, python, R, and VBA (Excel, PowerPoint) automation

"Do I have to do this every time?" This type of question can often be solved with automation. We use tools like python, R and VBA to take control of the boring bits of data and analysis.

From a python script to automatically check new data in SPSS to VBA automating tasks in Excel, we've used automation to dramatically reduce time spent on tedious repetitive tasks, freeing people up for the more important job of interpreting their analysis.

Processes and pipelines

"How can we do this more efficiently?" We can help you answer this question by reviewing your existing systems, processes and tools, and identifying the top opportunities for improvement.

We draw on experience from working in small agencies through to big business and have seen well-oiled machines in action, as well as ones with a few squeaky hinges. There's no one-size-fits-all approach to process and efficiency, but hit us up for an audit and we can steer you in the right direction - it's one of our favourites!

...and other nerdy problems

We love new challenges, and learning new things. Just last week, we decided to make and deploy our own website from scratch... it's been an adventure! (with lots of python, javascript and materialize learnings along the way)

We are passionate about data visualization and enjoy using tools like D3.js to make data interactive in new ways.

So if you have a different kind of challenge, and you're looking for someone to help... just shout out.