Choice models and simulation? They're the reason we got into analytics all those years ago.
Driver analysis, segmentation and pricing? We practically grew up on them.
Messy or BIG data? Taming these beasts is our idea of a fun time. Seriously.
Whether it's choice modelling, driver analysis, or product testing, nothing brings data to life like a simulator.
We love creating simulators that allow you and your clients to get to know their results. These can range from simple Excel-based tools through to bespoke python or R programs.
Sometimes, the research is just the start and the true goal is a view on the ultimate financial outcomes of a move.
We can help build out business case models based on research or other data, estimating downstream revenue, margin and ROI for a given set of scenarios and parameters.
"Do I have to do this every time?" This type of question can often be solved with automation. We use tools like python, R and VBA to take control of the boring bits of data and analysis.
From a python script to automatically check new data in SPSS to VBA automating tasks in Excel, we've used automation to dramatically reduce time spent on tedious repetitive tasks, freeing people up for the more important job of interpreting their analysis.
"How can we do this more efficiently?" We can help you answer this question by reviewing your existing systems, processes and tools, and identifying the top opportunities for improvement.
We draw on experience from working in small agencies through to big business and have seen well-oiled machines in action, as well as ones with a few squeaky hinges. There's no one-size-fits-all approach to process and efficiency, but hit us up for an audit and we can steer you in the right direction - it's one of our favourites!
We love new challenges, and learning new things. Just last week, we decided to make and deploy our own website from scratch... it's been an adventure! (with lots of python, javascript and materialize learnings along the way)
We are passionate about data visualization and enjoy using tools like D3.js to make data interactive in new ways.
So if you have a different kind of challenge, and you're looking for someone to help... just shout out.